Story · March 20, 2022

Truth Social’s early rollout still looked thin by March 20, 2022

Ghost town launch Confidence 4/5
★★☆☆☆Fuckup rating 2/5
Noticeable stumble Ranked from 1 to 5 stars based on the scale of the screwup and fallout.
Correction: Correction: an early rollout report described Truth Social as still facing access and engagement issues in March 2022; it did not establish that the platform had definitively failed or succeeded by March 20.

Truth Social launched in the Apple App Store on February 21, 2022, as Donald Trump’s attempt to build a social network after his bans from major platforms. The rollout was not smooth. Early users reported glitches, registration problems and waitlist screens instead of immediate access, and the app spent its first days trying to look like a finished product while still behaving like a work in progress. ([axios.com](https://www.axios.com/2022/02/21/truth-social-app-store-donald-trump?utm_source=openai))

By March 20, the basic question was not whether Truth Social existed, but whether it had found a real audience. The platform was still in its early phase, and the most visible measure of Trump’s draw on the app was modest compared with the audience he once had on Twitter. Reporting from the period also showed Trump posting only rarely on his own network in the weeks after launch, which undercut the idea that Truth Social had already become his new primary megaphone. ([mediaite.com](https://www.mediaite.com/politics/trump-is-still-not-using-his-own-social-media-app-a-full-month-after-its-launch/?utm_source=openai))

That left the project in an awkward spot. Truth Social had been pitched as a comeback route and a place for Trump to speak without gatekeepers. But a social network still needs users who show up, post, reply and return. On March 20, the app had not yet shown it could do that at scale. The safer description was not that the project had failed, but that its first real test was still underway, with the early evidence pointing to a narrow, slow-moving launch rather than the instant breakthrough its backers wanted. ([axios.com](https://www.axios.com/2022/02/21/truth-social-app-store-donald-trump?utm_source=openai))

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