Story · October 7, 2022

MAGA Inc. Books Roughly $5 Million in Late Midterm Ads

Late money move Confidence 5/5
★★☆☆☆Fuckup rating 2/5
Noticeable stumble Ranked from 1 to 5 stars based on the scale of the screwup and fallout.
Correction: Correction: MAGA Inc.'s announced ad reservations totaled about $5 million, with state-by-state figures totaling roughly $4.8 million.

MAGA Inc., the Trump-aligned super PAC, was set to pour roughly $5 million into late midterm advertising across five battleground states, according to reservations reported on Oct. 7, 2022. The initial buys included about $954,000 in Georgia, $512,000 in Nevada, $1.16 million in Arizona, $1.34 million in Ohio and $829,000 in Pennsylvania.

The first ads were scheduled to start running around Oct. 8, with placements aimed at some of the closest Senate and gubernatorial fights on the map. The spending push came about one month before Election Day on Nov. 8, 2022, when outside groups were racing to lock up airtime and shape the closing argument in competitive races.

The states on MAGA Inc.'s list were not random. Pennsylvania, Ohio, Arizona, Nevada and Georgia all sat near the center of the midterm battle, and the group's reservations showed Trump’s political network still had plenty of money to spend even without the candidate himself on the ballot. In Ohio, one of the targets was Democratic Senate candidate Tim Ryan, while the broader buy was designed to help Republicans in the final stretch.

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