FTC opens a fight over personalized pricing just as consumer advocates brace for abuse
The FTC said Tuesday it is seeking comment on an enforcement policy statement about personalized pricing, a move that puts data-driven price discrimination squarely back on the agency’s radar. The immediate problem is obvious: consumers have no idea when they’re being sorted and squeezed by opaque algorithms.
The FTC said Tuesday it is seeking comment on an enforcement policy statement about personalized pricing, a move that puts data-driven price discrimination squarely back on the agency’s radar. The immediate problem is obvious: consumers have no idea when they’re being sorted and squeezed by opaque algorithms.
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